In the best examples I've had of beef bulgogi in Korean restaurants, the meat, while tender, still had a little bit of chewiness to it. You can control texture by the thickness or thinness of the slices and how long you marinate them. But this Korean-style BBQ recipe has a fairly fast-acting marinade, so I go with an hour or two.
1. Meat Texture: The key to authentic bulgogi texture is thinly sliced beef. If starting with a whole cut, partially freeze the beef for easier, paper-thin slicing against the grain. The Asian pear and onion act as natural tenderizers, so avoid over-marinating to prevent a mushy texture; 1-2 hours is ideal. 2. Cooking Technique: Cook the beef in a single layer in a very hot skillet to achieve proper caramelization and prevent steaming. Overcrowding the pan will drop the temperature, resulting in grey, stewed meat rather than beautifully browned bulgogi. Cook in batches if necessary. 3. Flavor Enhancement: A touch of sugar in the marinade aids in caramelization. Adjust gochugaru to your spice preference. Serving over freshly steamed rice helps absorb the delicious juices and balances the rich flavors. Consider a sprinkle of toasted sesame seeds for added aroma and texture.