A trip to Costco is often more than just a shopping excursion; it’s an experience, a treasure hunt for exceptional value and unexpected finds. As seasoned observers of the retail landscape, we understand that members rely on Costco not only for bulk essentials but also for discovering innovative products that genuinely enhance daily life. With shelves constantly being refreshed, the challenge for the astute shopper lies in discerning which new arrivals truly deliver on their promise and warrant a coveted spot in their cart before they inevitably vanish.
Our commitment at Wirecutter is to provide meticulously researched, unbiased recommendations that empower you to make intelligent purchasing decisions. We delve beyond the initial buzz, scrutinizing products for their practical utility, long-term value, and overall quality. This rigorous approach is particularly vital at Costco, where the sheer volume of options can be overwhelming, and a “good deal” only truly stands out if the product itself is genuinely worthwhile.
This month, we’ve navigated the bustling aisles and sifted through member feedback to bring you a definitive guide to 14 of the best new Costco finds. From game-changing kitchen staples that simplify meal prep to ingenious household solutions and highly anticipated seasonal offerings, these items represent a smart investment for any Costco member. In this first part of our comprehensive guide, we’ll spotlight seven standout products that excel in taste, convenience, and functional design, helping you streamline your grocery list and elevate your home experience.
1. **Kirkland Signature Broccoli**Frozen vegetables are a staple in many households for their convenience and longevity, and Kirkland Signature’s frozen bags of broccoli are currently generating significant buzz among Costco members. The primary appeal lies in their unparalleled ease of preparation, making them an ideal choice for busy individuals and families seeking quick, healthy meal components. This isn’t just a bag of frozen florets; it’s a pre-cooked, ready-to-microwave solution that drastically cuts down on kitchen time.
A Redditor highlights the simple process: “Its already cooked. The costco stuff comes in a bag you put right in the microwave for 5 min. Then you keep it in the bag for an additional five minutes.” This minimal effort translates into significant time savings, especially on hectic weeknights when cooking from scratch feels daunting. The ability to achieve perfectly steamed, tender broccoli without additional pots or pans is a clear advantage, aligning with the Wirecutter’s emphasis on practical, actionable recommendations.
Beyond mere convenience, the versatility of these broccoli bags adds to their value. They can be seamlessly integrated into a variety of dishes, adapting to diverse culinary preferences. The same Redditor suggests adding it “to rice bowls with homemade teriyaki sauce or salsa,” or simply eating it plain. For those seeking more flavor, a simple dressing of “olive oil, lemon juice and garlic powder” can transform it into a flavorful side, even suitable for cold consumption or incorporation into pasta dishes.
From a nutritional standpoint, broccoli remains a powerhouse, offering essential vitamins and fiber. The Kirkland Signature offering provides a reliable, cost-effective way to ensure this nutritious vegetable is consistently available in your diet. Its long shelf life in the freezer further contributes to its appeal, minimizing food waste and maximizing the utility of a bulk purchase. This item exemplifies value and utility, making it a dependable choice for health-conscious shoppers.
2. **Bonne Maman 12 Days of Christmas 12 Mini Jars of Jams**For those who appreciate seasonal delights and the joy of anticipation, the Bonne Maman 12 Days of Christmas 12 Mini Jars of Jams Advent calendar is an item that consistently captures attention and sells out rapidly. Costco’s early stocking of such popular seasonal items underscores their understanding of member demand, making prompt action a necessity for anyone hoping to secure one. This particular set offers a charming and practical way to celebrate the holiday season.
As noted by a shopper, “2025 Seasonal Bonne Maman 12 Days of Christmas 12 Mini Jars of Jams in Gift Boxes are already in LA region warehouses. Flavors are different than last year’s. Availability in other regions may vary.” The mention of differing flavors each year adds an element of fresh discovery, preventing the product from becoming stale and encouraging repeat purchases. This commitment to novelty, even within a beloved annual offering, is a smart strategy to maintain consumer interest.
The appeal of this item extends beyond just the holiday theme; Bonne Maman is renowned for its high-quality jams, made with simple, natural ingredients. The mini jars are not only aesthetically pleasing but also perfectly portioned for individual servings, making them ideal for breakfast, afternoon tea, or as an accompaniment to a cheese board. They allow for a delightful exploration of various fruit preserves without the commitment of larger jars, catering to diverse palates.
Furthermore, the “Gift Boxes” aspect highlights its potential as an excellent present. In the spirit of Wirecutter’s focus on value and smart investment, this Advent calendar serves a dual purpose: a festive treat for oneself and a thoughtful, well-regarded gift for others. Given its history of selling out quickly, informed shoppers will understand the urgency of grabbing this item as soon as it appears, embodying the “grab before they sell out” directive.
3. **Pistachio Cream**The emergence of specialty gourmet items at Costco, often at significantly reduced prices compared to other retailers, is a compelling reason for members to regularly scout the aisles. Pistachio cream falls squarely into this category, offering a luxurious and versatile ingredient that can elevate both everyday and holiday baking. Its presence, though sometimes regional, signals a valuable opportunity for those who appreciate fine ingredients.
A shopper’s inquiry regarding its availability perfectly encapsulates the excitement and challenge of finding such a coveted item: “When I was browsing the Harrisburg PA in June I picked up a 600 gram (21.2 ounce) jar of Pisti pistachio cream for around $13, significantly cheaper than Amazon or Wegman’s.” This anecdotal evidence immediately highlights the considerable cost savings available at Costco, a key factor in Wirecutter’s recommendations.
The cost-effectiveness of $13 for a substantial 600-gram jar makes this pistachio cream an exceptionally good value, especially when compared to premium food retailers. Such a price point allows for greater culinary experimentation without the prohibitive cost often associated with gourmet ingredients. This empowers home bakers to explore new recipes, from sophisticated pastries to simple spreads, without financial hesitation.
The versatility of pistachio cream is another significant draw. While the shopper specifically mentions “Holiday baking time,” its applications extend far beyond festive treats. It can be used as a spread for toast or croissants, a filling for cakes or crepes, or even swirled into yogurt or ice cream for a unique flavor profile. Its rich, nutty taste and smooth texture make it a highly desirable addition to any pantry, offering both indulgence and a touch of gourmet flair.
4. **Raspberry Smash Superfood Jam**In an era where health-conscious eating is a priority for many families, finding products that satisfy both nutritional goals and taste preferences can be a challenge. The Raspberry Smash Superfood Jam addresses this need directly, positioning itself as a superior alternative to conventional jams, particularly for households with young children. This item stands out for its thoughtful formulation and broad appeal.
As one parent enthusiastically states, “Raspberry Smash Superfood Jam is amazing! I have a toddler, and I’m so glad that I found a food spread that is low in sugar and filled with simple ingredients. Eating is a bit of a challenge, but we can put it on almost anything and he’ll eat it!” This glowing endorsement underscores its practical value for parents navigating picky eating habits, offering a nutritious option that children genuinely enjoy. The emphasis on “low in sugar and filled with simple ingredients” aligns perfectly with the desire for cleaner eating.
The versatility described by the parent — “we can put it on almost anything and he’ll eat it!” — is a significant benefit. This jam isn’t confined to just toast; its ability to be incorporated into various foods from oatmeal to pancakes, or even as a yogurt topping, makes it a highly adaptable ingredient. This flexibility means less stress for parents during meal times, knowing they have a healthy, appealing option readily available.
Moreover, the appeal isn’t limited to children. The parent adds, “My husband and I love it too, I’m going to buy a few extra jars.” This universal enjoyment within the family further validates its quality and taste, suggesting it’s not a compromise for health but a genuinely delicious product. Its “superfood” designation, combined with its simple ingredient list, makes it a smart, value-driven choice for any household prioritizing wholesome, tasty spreads.
5. **Deli Steakhouse Wedge Salad**Costco’s deli section is a go-to for convenient, ready-to-eat meals and sides that save time without sacrificing quality. The introduction of the Deli Steakhouse Wedge Salad represents a new, enticing option that brings a restaurant-quality experience to the comfort of your home. This type of grab-and-go meal solution is highly valued for its ability to provide a satisfying and complete dish with minimal preparation.
Costco New Deals shared about this new offering, stating, “New at Costco deli steakhouse Wedge salad with bacon and dressing!! This just sounds amazing and I might have to try it!! Are you trying this ?” The immediate impression is one of indulgence and classic flavor, evoking the familiar taste of a steakhouse favorite. The inclusion of key ingredients like bacon and a specific dressing suggests a complete, well-thought-out flavor profile that promises a satisfying culinary experience.
The wedge salad format is inherently appealing, known for its crisp iceberg lettuce base and generous toppings. When considering convenience, this pre-packaged salad eliminates the need for chopping, washing, and preparing multiple components, making it an excellent choice for a quick lunch or a light dinner. It offers a substantial serving that can function as a main course, particularly appealing to those seeking a fresh, savory option that deviates from typical sandwich or wrap fare.
For shoppers prioritizing both taste and efficiency, this deli item presents a compelling argument. It offers a fresh, substantial, and flavorful meal that is ready to eat almost instantly, embodying the practical value that Wirecutter champions. The “steakhouse” moniker suggests a premium experience, and if it lives up to that promise, it’s a solid addition to Costco’s evolving selection of convenient, high-quality prepared foods.
6. **Brami Protein Pasta**The market for specialized dietary products has grown significantly, and Costco has responded by introducing items that cater to specific nutritional needs without compromising on taste or quality. Brami Protein Pasta is a prime example of this, offering a revolutionary take on a beloved staple that appeals to a wide range of consumers, from active individuals to those seeking healthier carbohydrate alternatives. Its unique composition makes it a standout.
Costco Buys enthusiastically shared, “NEW at Costco! Brami Pasta is here in an exclusive 4-pack (16oz boxes) and it’s a total game-changer! @enjoybrami Made in Italy 🇮🇹 with just TWO simple ingredients (durum wheat + lupini beans 🌾), this pasta is crafted the old-school way for amazing texture + taste.” The “exclusive 4-pack” immediately signals a significant value proposition, typical of Costco’s bulk offerings, making it an economical choice for regular consumption.
The simplicity of its ingredients – “just TWO simple ingredients (durum wheat + lupini beans)” – underscores a commitment to clean eating, a detail highly valued by Wirecutter. This minimalist approach often translates to better digestibility and a more natural product. Furthermore, the claim of being “crafted the old-school way for amazing texture + taste” directly addresses a common concern with alternative pastas: a compromise on the sensory experience.
Nutritionally, Brami Pasta presents a compelling profile. It boasts “3x the fiber, 70% more protein, and 25% fewer carbs than regular pasta! 💪” These statistics position it as a superior choice for those looking to increase protein and fiber intake while managing carbohydrate consumption. Its benefits extend to “kids, vegetarians/vegans, and even gentle enough for moms-to-be,” highlighting its broad applicability and making it an inclusive, health-conscious pantry addition.
7. **Kettle and Fire Beef Tallow**In the realm of cooking fats, there’s a growing movement towards traditional, nutrient-dense options, and Kettle and Fire Beef Tallow at Costco is perfectly positioned to meet this demand. For those committed to clean cooking and seeking alternatives to seed oils, this product represents a significant and valuable find. Its availability at Costco’s bulk pricing makes it an even more attractive option for discerning home chefs.
Costco Buys shared its arrival, noting it’s “now at Costco midwest and southeast warehouses!” and describing it as “Made from 100% grass-fed & finished cattle, this single-ingredient clean fat is as pure as it gets!” The emphasis on “100% grass-fed & finished cattle” and “single-ingredient clean fat” speaks directly to consumers looking for transparent sourcing and minimal processing, aligning with a commitment to natural, wholesome ingredients.
The practical benefits of beef tallow in cooking are extensive, particularly its “high smoke point.” This characteristic makes it “PERFECT for searing, frying, roasting, and sautéing,” offering versatility across a wide array of cooking methods without fear of degradation or off-flavors. As a certified “seed oil free” product, it caters to those actively avoiding certain fats, providing a smarter, healthier swap for everyday cooking.
A shopper’s testimonial further reinforces its utility and impact on flavor: “LOVE using this for crispier potatoes, deeper browning and richer flavor in every dish! This has become my secret weapon for roasts, stir-fries, and flavor that’s next level!” This highlights how Kettle and Fire Beef Tallow not only serves as a healthier cooking medium but also enhances the taste and texture of prepared meals, adding a depth of flavor that can transform ordinary dishes into something extraordinary. This dual benefit of health and culinary enhancement makes it a top-tier recommendation.
8. **OXO SoftWorks Water Bottle Cleaning Set**In our increasingly health-conscious world, reusable water bottles have become an indispensable accessory, helping us stay hydrated and reduce plastic waste. However, the commitment to sustainability often comes with the less glamorous task of keeping these bottles meticulously clean. Narrow openings, intricate straw mechanisms, and tight crevices can make thorough scrubbing a frustrating and often incomplete chore.
This is precisely where the new OXO SoftWorks Water Bottle Cleaning Set shines, presenting itself as a true game-changer for anyone committed to hygiene and efficiency. Costco members are already buzzing about this ingenious product, recognizing its potential to transform a dreaded household task. It’s designed to ensure every part of your hydration gear is not just visibly clean, but hygienically spotless.
The genius of this set lies in its comprehensive approach, featuring multiple specialized brushes meticulously crafted for different components. There are brushes perfectly sized to delve deep into tall, slender bottles, ensuring no lingering residue. Separate, smaller brushes are included for the intricate details of bottle lids and for thoroughly cleaning straws, areas often overlooked but prone to mildew.
This thoughtfully curated collection eliminates the need for a chaotic assortment of ineffective cleaning tools cluttering your kitchen sink or drawers. Each brush is designed for optimal reach and scrubbing power, making quick work of tough spots and grime. The result is a more thorough clean, contributing significantly to better health and extending the life of your reusable bottles.
Beyond the brushes themselves, the set also thoughtfully incorporates a handy drying rack, providing a dedicated and organized space for everything to air-dry completely. This prevents unpleasant odors and mold growth, which are common issues with damp bottle components. At a compelling price of just $17.99, this all-in-one kit offers exceptional value, embodying Wirecutter’s commitment to practical, long-lasting solutions that genuinely enhance daily life.
9. **Polder Under Sink Caddy**The space beneath our kitchen and bathroom sinks is often a forgotten frontier, quickly succumbing to disarray and becoming a repository for a haphazard collection of cleaning supplies, sponges, and various household odds and ends. This common organizational headache can make finding what you need a frustrating excavation, leading to wasted time and unnecessary stress.
Enter the Polder Under Sink Caddy, Costco’s latest offering that promises to bring much-needed order to this chaotic corner of your home. This product is precisely what discerning members need to reclaim and optimize their under-sink real estate. It offers a perfectly tailored solution to keep those essential but often messy items meticulously organized.
The caddy’s design incorporates convenient bins and compartments, specifically configured to hold a variety of items, from spray bottles and scrubbing brushes to detergents and spare sponges. This thoughtful segmentation ensures that each product has a designated spot, preventing the usual free-for-all of rolling bottles and soggy sponges. It’s a system built for clear visibility and easy access.
By utilizing vertical space efficiently, this organizer prevents items from being buried at the back of the cabinet, making everything readily accessible. This eliminates the frantic search for a specific cleaner or the annoyance of items toppling over when you reach for something. The structured approach not only looks tidier but also makes cleaning tasks more streamlined.
Priced at a highly attractive $14.99, the Polder Under Sink Caddy represents a modest yet impactful investment in household efficiency. It delivers substantial value by transforming a previously dysfunctional space into a highly practical and organized hub. For those who appreciate Wirecutter’s emphasis on objective utility and smart home solutions, this caddy is a clear winner for creating a more functional and harmonious living environment.
10. **Laundry Cart**The sheer volume and repetitive nature of laundry can make it one of the more daunting household chores. One of the initial hurdles for many is the effective sorting of clothes, a crucial step to prevent color bleeding and ensure proper care for different fabric types. This often involves multiple hampers or makeshift piles that add to household clutter.
Costco’s new Laundry Cart is designed to alleviate this exact pain point, introducing a level of convenience and organization that can significantly streamline your laundry routine. This practical, wheeled solution offers a sophisticated answer to the age-old problem of pre-wash preparation. It truly transforms how you approach laundry day.
Its most compelling feature is the inclusion of three separate, clearly defined bins, making the task of dividing clothes intuitive and effortless. You can designate one for lights, another for darks, and a third for delicates or other specific categories, ensuring proper separation from the moment items are discarded. This proactive sorting saves considerable time later on.
The individual bins mean that laundry is continually pre-sorted, reducing the pre-wash scramble and making the transition from hamper to washing machine seamless. This thoughtful design minimizes clutter in your living spaces, as clothes are contained within an organized system rather than spread across floors or chairs.
Furthermore, the cart is equipped with smooth-rolling wheels, allowing for easy maneuverability throughout your home. This eliminates the back-straining effort of carrying heavy, cumbersome baskets, whether you’re moving it from a bedroom to the laundry room or simply positioning it for convenience. At $49.99, this robust and highly functional laundry cart is a worthwhile investment for any household seeking to enhance efficiency and maintain a more orderly home.
11. **Storage Baskets**Even the most minimalist homes eventually accumulate items that require a designated place. From everyday essentials to cherished keepsakes, effective storage is paramount to maintaining a tidy and functional living environment. Costco consistently offers practical solutions, and their latest set of storage baskets is a testament to this commitment.
This new collection of storage baskets offers an incredibly easy and affordable pathway to a more organized home. The set conveniently includes four sturdy, woven plastic baskets, providing immediate utility for a variety of organizational projects. Their construction prioritizes durability, ensuring they can withstand daily use without losing their form or appeal.
One of the key benefits of these baskets is their robust material, which makes them resilient enough for heavy-duty storage yet aesthetically pleasing enough to be displayed openly. They’re designed to endure, offering a reliable long-term solution for managing clutter in any room. This focus on both form and function is a hallmark of smart design.
Furthermore, these baskets boast a stackable design, a crucial feature for maximizing vertical space within cabinets, shelves, or closets. This means you can create layered storage solutions, effectively doubling or tripling your organizational capacity without consuming additional floor space. This intelligent design is a boon for homes of all sizes.
Whether you’re decluttering a pantry, organizing linens in a bedroom closet, tidying up a playroom, or streamlining office supplies, these versatile baskets are up to the task. This set of four, offered at an exceptional value of just $12.99, makes thoughtful home organization accessible to everyone. They stand out as a smart, value-driven purchase that truly helps bring order and peace to your living spaces.
12. **LifeVac**Choking is a terrifying and immediate emergency that can strike anyone, at any age, often without warning. In those critical moments when traditional first aid measures may not be enough, access to a rapid and effective intervention can literally mean the difference between life and death. Costco has now introduced a vital product that empowers individuals to act swiftly.
The LifeVac kit is a life-saving medical device specifically engineered for choking emergencies, representing a crucial advancement in immediate care. Designed to be user-friendly, it employs a powerful suction mechanism to quickly and safely dislodge obstructions from a person’s airway. This rapid response capability is indispensable, particularly when professional medical help is minutes away.
The simplicity of its operation means that individuals with minimal prior training can quickly deploy it in a high-stress situation, providing a critical layer of preparedness for families and caregivers. Its design focuses on creating an airtight seal and generating strong negative pressure, effectively removing blockages when conventional methods might fail.
Each Costco kit includes two LifeVac devices, an extremely practical and foresightful offering. This twin-pack approach encourages strategic placement: one device can be kept prominently at home, perhaps in the kitchen or dining area, while the second can reside in a car, a childcare bag, or at a workplace. This ensures that help is always within immediate reach.
At $199.99 for the complete kit, this investment in safety extends far beyond a typical purchase; it’s an investment in preparedness and potentially, in life itself. As Wirecutter consistently prioritizes practical and dependable recommendations, the LifeVac stands out as an unparalleled value for proactive emergency planning. Its presence offers invaluable peace of mind, making it an essential item for any responsible household.
13. **Seat Protector**Our vehicles endure significant wear and tear, and few areas suffer more than the car seats, especially when children or pets are frequent passengers. From spilled snacks and muddy paws to the constant friction of car seats themselves, maintaining a pristine interior can feel like an uphill battle. This constant challenge often leads to premature aging of upholstery.
Costco’s new seat protector emerges as an indispensable accessory for any car owner who values cleanliness and preservation. This item is an absolute must-have for families with young children or beloved pets, offering a robust and highly effective barrier against the inevitable messes of daily life. It’s engineered to keep your car seats looking spotless.
The versatility of this protector is a major draw. It performs exceptionally well when placed under a child’s car seat, catching crumbs, preventing spills from soaking into fabric, and protecting against indentations. For pet owners, it creates a cozy yet protective spot for furry companions, shielding seats from fur, scratches, and dirt after outdoor adventures.
Crafted from durable materials, this seat protector is designed to withstand rigorous use while offering superior protection against stains, tears, and general wear. Beyond its primary function, it cleverly doubles as a trunk cover, adding an extra layer of defense for your vehicle’s cargo area. This is particularly useful for transporting gardening supplies, sports equipment, or groceries.
Priced at a highly accessible $24.99, this seat protector represents a remarkably small investment for the substantial long-term benefits it provides. It aligns perfectly with Wirecutter’s core principles of recommending products that offer enduring value and practical utility. Protecting your car’s interior not only preserves its aesthetic appeal but also maintains its resale value, making this a smart and sensible purchase you’ll appreciate for years to come.
14. **A Cozy Robe for $21 (Room Service Women’s Cozy Robe)**In our fast-paced lives, moments of tranquility and self-care are more precious than ever. Creating a comfortable sanctuary at home often involves investing in items that enhance relaxation and personal well-being. Costco consistently recognizes this need, bringing forth products that offer a touch of everyday luxury without an extravagant price tag.
The Room Service Women’s Cozy Robe is a shining example of such an offering, having quickly garnered attention for its exceptional comfort and remarkable value. It’s more than just an item of clothing; it’s an invitation to unwind and luxuriate. This robe promises to become a cherished part of your daily routine, perfect for quiet mornings or winding down in the evening.
Crafted with supreme softness in mind, it provides an unparalleled sense of warmth and coziness, enveloping the wearer in a gentle embrace. The thoughtfully designed shawl collar adds an extra touch of elegance and warmth, enhancing the overall feeling of comfort. It truly elevates the simple act of lounging at home.
Available in two appealing color options, soft pink and classic cream, each robe is an incredible steal at just $20.99. This accessible price point makes it an ideal personal indulgence or a perfect gift for someone special. The combination of high-quality feel, aesthetic appeal, and affordability positions it as a truly outstanding find.
However, discerning shoppers are already aware of its popularity, and reports indicate that this highly coveted item is selling out rapidly. Its status as both a “great deal” and an “amazing gift idea” underscores the urgency for those hoping to secure one. This robe perfectly encapsulates Costco’s ability to deliver products that enhance personal comfort and contribute positively to daily life, all while offering unbeatable value.
As we conclude our comprehensive exploration of Costco’s latest and most compelling offerings, it becomes abundantly clear why these products are generating such buzz. From ingenious solutions for home organization and indispensable safety devices to indulgent items that elevate personal comfort, each selection embodies the rigorous criteria we apply at Wirecutter: practicality, durability, and exceptional value. These aren’t just impulse buys; they are carefully vetted additions designed to genuinely improve your daily life. But as any seasoned Costco shopper knows, the best finds don’t linger on shelves for long. So, armed with this guide, make your next trip a purposeful treasure hunt and grab these game-changing items before they inevitably vanish, ensuring your home is equipped with the best of Costco’s current treasury.
