With food costs rising up 5% from 2022 to 2023 alone learning how to save without cutting corners on quality is a lifesaver. I’ve done this in person, standing in the aisles, arguing with myself about whether the name-brand version is worth the extra money. Spoiler alert: it’s often not. Store brands can hold their own against their more expensive versions, saving you cash without losing functionality. You’re not paying for better quality with big brands; you’re often just funding their flashy ads. Here’s my go-to list of 14 everyday items where choosing generic is a no-brainer, keeping your home stocked and your wallet happy.
1. Toothpaste
The toothpaste aisle is a dizzying display of promises whiter teeth, fresher breath, cavity protection. But let’s be real: most generic toothpastes do the same job as the big names like Crest. I made the switch to store-brand years ago, and my dentist isn’t any wiser. They contain the same fluoride and cleaning action for a small fraction of the cost. Unless you require something particular such as sensitivity protection, forego the $12 tube of Crest 3D White (4.7 stars, $11.94 for four 3.7-oz tubes on Amazon) and pick up a generic. Your smile and wallet will appreciate it.
2. Breakfast Cereal
Cereal boxes are marketing miracles, with cartoon characters pleading with you to grab them. But try pouring that $4.93 package of Honey Bunches of Oats (4.7 stars, 18-oz family size) into a bowl and you can’t distinguish it from a $2 store-brand equivalent. I’ve conducted blind tastings with my children, and they can’t tell the difference. The crunch, sweetness, and satisfaction are all there without the high price. Keep the extra money for something that really counts, such as an upscale coffee to serve alongside your morning bowl.
3. Canned Food
Canned food is pantry MVPs beans for chili, tomatoes for sauce, tuna for sandwiches. I previously purchased Bumble Bee tuna ($21.70 for 24 5-oz cans, 4.6 stars), but I have since switched to generic and found it to be the same product. Whatever it’s labeled as being (corn, peas, black beans), the product within is processed to the same degree. You’re only paying for the marketing of the name-brand when you purchase name-brand. Get store-brand cans the next time you’re stocking up. Your recipes will taste just as good, and you’ll keep more cash in your pocket.
4. Milk
Milk is a staple in my fridge, whether for cereal or my morning latte. But here’s the thing: generic cow’s milk is just as good as Horizon Organic ($19.48 for 18 8-oz boxes, 4.6 stars). All milk meets strict safety standards, and often, the generic and name-brand come from the same farm. I learned this by comparing labels in the store same quality, same nutrients, cheaper. Unless you require specialty milk such as lactose-free, use generic. It’s an easy switch that makes a difference in the long run.
5. Paper Towels
Paper towels are my choice for messes and spills, but I’m not breaking out the Bounty ($24.42 for 8 family rolls, 4.8 stars). Generic rolls, usually under a buck at dollar stores, work just as well. They soak up spills and get discarded brand or not. I have a stash of cheap rolls in my kitchen, and they’ve never failed me. Why spend more for something you’re going to throw away? Think absorbency, not logos, and watch those little savings add up.
6. Over-the-Counter Medications
I understand health is a space to indulge. But generic over-the-counter medications, such as store-brand Benadryl ($14.88 for 100 25-mg tablets, 4.8 stars), contain the same active ingredients as name-brand varieties. The FDA guarantees generics are just as safe and effective as brand-name medications. I started taking generic ibuprofen and antihistamines years ago, and they do the job just as well for my headaches and allergies. Read the labels, keep the cash, and sleep well knowing you’re using the same relief.
7. Toiletries
Shampoo to deodorant, the personal care section is a branding trap. I once fell for the luxury packaging, but most of the generic toiletries such as those in the Convenience Kits International Women’s Deluxe 10-Piece Kit ($11.05, 4.6 stars) are equal to the name brands in ingredients. Except for specific requirements such as sensitive skin, generic shampoo or lotion will clean and moisturize just as effectively. I’ve been using generic body wash for a long time, and my skin’s fine. Treat your budget to special indulgences, not daily staples.
8. Organizers
Instagram-perfect organizers may try to entice you with their chic acrylic look, but I’ve realized that you don’t have to break the bank to be organized. Generic brands, such as the Vtopmart 25-piece drawer organizer set ($18.04, 4.7 stars), maintain my drawers and shelves as tidy as the more expensive versions. I utilize plain plastic containers for makeup and kitchen tools, and they are wonderful. Function is the objective here, not flash. Spend your cash on decor that’s visible, not concealed storage solutions.
9. Storage Containers
Storage bins are all about hiding things out of the way, so why shell out more for a name brand? generic plastic bins, as opposed to Sterilite 27-gallon totes ($99.99 for 6, 4.8 stars), do the same thing cheaper. I use inexpensive bins for party decorations and leftovers, particularly when giving food away. They’re heavy-duty, stackable, and inexpensive. Because they’re in closets or the garage, appearance isn’t an issue function is. Go generic and save for something that will shine in the spotlight.
10. Essential Kitchen Utensils
I’ll spend money on a quality chef’s knife, but for essential tools such as spatulas or measuring cups, generic works for me. A $14 spatula cooks pancakes just as beautifully as a $34 one. The Umite Chef 33-piece utensil set ($26.99, 4.5 stars) includes everything I need spoons, whisks, tongs and performs adequately. I’ve relied on inexpensive mixing bowls and lemon squeezers for years without problems. Reserve your budget for high-use items and opt for cheap for these basic essentials.
11. Plain Clothing
For plain tees or leggings as wardrobe staples, I forgo the brand names. Generic versions, such as the Trendy Queen long-sleeve crop top ($9.99, 4.4 stars), are as comfortable and fashionable. I combine inexpensive tees with a nice jacket or scarf to dress it up. Basics should be simple, not showy, so why pay extra? My closet contains plenty of affordable tops that can be easily mixed and matched, showing you can look good without paying an arm and a leg.
12. Makeup
Makeup can be expensive, but store brands such as e.l.f. Power Grip Primer ($10, 4.6 stars) work just as well as the expensive ones. I’ve used both, and my base remains intact with the less expensive version. Lipstick, glosses, and multi-purposing items are particularly wise purchases in generic same colors, less money. I adore mixing and matching hues without the shame of a $30 tube. Save for high-end skin care if you need to, but for day-to-day makeup, cheap is the route to take.
13. Baby Clothes
As a parent, I’ve discovered babies grow out of clothing quicker than you can fold it. Dropping money on miniature duds, such as Gerber’s 4-pack sleepers ($25.95, 4.7 stars), is tempting but not necessary. Store-brand baby clothes are cuddly, tough, and half the cost. I wash them in baby-friendly detergent, and they’re just as comfortable. Hand-me-downs from friends are a double bonus. Spend your cash on diapers or stroller babies aren’t brand-conscious.
14. Sunglasses
Sunglasses are my Achilles’ heel I break or misplace them daily. So, I opt for cheap ones like SOJOS aviators ($12.74, 4.5 stars) that provide UV protection and fashion without the $100+ price. They’re wonderful-looking, protect my peepers, and won’t make me cry when they inevitably break. I have a few pairs for each outfit, and the savings are a win. Ditch the designer glasses and revel in the joy of cheap, stylish sunglasses.
Shop Smart, Live Well
Choosing generic for these 14 items isn’t about cutting corners it’s about smart priorities. You’ll keep your home running smoothly, your style on point, and your bank account healthy. Every dollar saved is a step toward financial freedom, so embrace these budget-friendly swaps and enjoy life’s essentials without the extra cost.
