My Honest Take: Chili’s Big Smasher Burger Just BLEW the Big Mac Out of the Water – A First-Hand Review!

Alright, fellow foodies and burger aficionados, let me tell you, the world of casual dining is buzzing. For years, we’ve seen countless contenders attempt to unseat the reigning champions of the burger world, and frankly, most have fallen short. But every so often, a new player enters the arena, not just to compete, but to truly redefine the game.

Today, I’m here to share an experience that genuinely shifted my perspective on what a ‘big’ burger can be. Chili’s, a name synonymous with comforting classics, has thrown its hat into the ring with its new Big Smasher burger. And after getting an exclusive, hands-on sneak peek — literally making one myself in their Dallas HQ test kitchen — I can confidently say this isn’t just another burger; it’s a culinary revelation that, in my honest opinion, leaves its most famous fast-food competitor utterly in the dust.

Forget everything you thought you knew about drive-thru titans. We’re about to embark on a flavor journey, dissecting exactly what makes the Big Smasher not just good, but far superior, focusing on its innovative design, the meticulous craft behind each component, and the pure, unadulterated joy it brings to the palate. Get ready, because your next burger craving is about to find its true north.

1. **The Genesis: Chili’s Bold Move into the Burger Wars**The story of the “big” burger battle is a long and storied one, stretching back to 1967 when McDonald’s first introduced its iconic Big Mac to hungry steel workers. Since then, it seems every competitor, and even home cooks, have tried their hand at creating their own version. We’ve seen Burger King’s royal take, the Big King, and Carl’s Jr. went large with its own Big Carl, each attempting to capture a slice of that massive burger pie.

Now, in 2024, Chili’s has stepped into this storied arena, and they’re not just playing; they’re aiming to dominate with their new Big Smasher burger. This isn’t a hasty launch, either. The burger follows positive feedback from a small hyper-market trial run, indicating that Chili’s wasn’t just guessing; they were listening to what diners truly wanted. This careful approach already sets it apart from many rushed fast-food innovations.

Brian Paquette, Chili’s Director of Culinary Operations, didn’t mince words when he described their vision to The Daily Meal. He stated, “Our new Big Smasher takes the Chili’s hand-smashed burger our guests already love and layers on Thousand Island, diced red onions, lettuce, pickles and American cheese, making it a more delicious version of a fast food classic, with twice the meat of a Big Mac.” Those are undeniably big words and big boasts, suggesting a bigger burger experience all around. The stage was set, and my anticipation was palpable for what promised to be a true heavyweight contender.

2. **Behind the Scenes: My Culinary Adventure in the Test Kitchen**To truly understand a burger, you need to get intimate with its creation, and I was incredibly fortunate to do just that. My journey took me straight to Chili’s HQ in Dallas, not just for a tasting, but for an unprecedented behind-the-scenes look. This wasn’t just a sneak peek; it was an immersion into the very heart of their culinary innovation.

There I was, strapping on a crisp black chef coat, ready to transform from observer to participant. In Chili’s very own test kitchen, I actually got to make a Big Smasher burger for myself. This hands-on experience offered a level of insight that no mere tasting could provide, allowing me to appreciate the precision and passion that goes into each component.

This unique opportunity meant my “chew and review” would be more than just a typical assessment. It became, in a way, a judgment of my own culinary skills, filtered through the lens of a professional kitchen. My review, therefore, is based on the burger’s overall flavor, its standing in the “Big Mac-ness” category (or lack thereof, as you’ll soon find out), its value proposition, and ultimately, its overall lovability. It’s a truly personal take on a truly significant menu addition.

3. **The Smashed Patty: Mastering the Art of Flavor and Texture**Every great burger begins with its patty, and the Big Smasher truly excels here. In the test kitchen, I witnessed the careful process unfold. A nicely sized raw burger patty is gently dropped onto the searing hot flat top grill. What happens next is pure culinary magic: it’s seasoned perfectly, then “smashed in the four cardinal directions.” This isn’t just about flattening it; it’s about maximizing contact with the heat.

This deliberate smashing technique is critical. It creates that sought-after, beautifully crisped exterior, a caramelized crust that locks in the juices and develops an incredible depth of flavor. Despite this crust, the interior maintains a lovely “medium-cooked, juicy interior,” striking a perfect balance that’s often missing in thinner, fast-food patties. This attention to detail in the cooking process is a testament to Chili’s commitment to a superior burger experience.

What truly underpins this exceptional patty is Chili’s unwavering commitment to quality ingredients. They have consistently stated that they use “100% beef patties with no fillers, additives, or preservatives.” Even more impressively, for their new smashed burgers, they use “fresh, never frozen beef.” This distinction is huge and immediately noticeable in the texture and taste, setting a clear benchmark against many competitors who rely on frozen or pre-cooked patties. It’s a difference you can genuinely taste in every savory bite.

Adding to this, as the patty sizzles and crisps, a slice of American cheese is introduced to the grill. This isn’t just placed on top post-cooking; it’s allowed to get “so melty, it basically meshes in with the top of the newly smashed burger.” This integration means the cheese becomes an integral part of the patty itself, rather than just a separate layer, contributing to a wonderfully cohesive and indulgent flavor profile.

4. **The Toasted Brioche Bun: The Essential Foundation**Often, the bun is an overlooked hero in the burger equation, but with the Big Smasher, its importance is undeniable. Before any toppings or the patty even make their grand entrance, the bun undergoes its own careful preparation. Its innards are treated to “a layer of butter and then are lightly toasted,” ensuring a warm, inviting foundation for the masterpiece that’s about to be assembled.

Cristine Struble from Static Media astutely points out that “The overlooked part of the Big Smasher is not the generous portion of half-pound, hand smashed patty. It is the buttered bun. That bun is the backdrop to ensuring that every burger bite perfection.” I couldn’t agree more. A sub-par bun can sink even the best patty, but Chili’s has ensured their bun elevates the entire experience, holding all the ingredients together with grace and flavor.

From my personal experience constructing and devouring this burger, the bun plays a dual role, offering both a “soft and a tad toasty” texture. This dynamic contrast provides a delightful mouthfeel that perfectly complements the crisped patty and fresh toppings. And crucially, there’s no superfluous extra middle bun, a feature I’ve always found unnecessary in certain other “big” burgers, making the Big Smasher a more streamlined and satisfying bite.

While I did find myself wishing for “some sesame seeds dotting the top of the bun” for an added textural dimension, it’s a minor point in an otherwise perfectly executed element. The Big Smasher, even without the sesame, has “no shortage of textures,” and its bun provides the ideal canvas for the vibrant flavors and varied consistencies to truly shine.

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5. **The “Secret Sauce”: Unlocking the Signature Flavor**Every truly iconic burger needs a signature sauce, and Chili’s Big Smasher certainly delivers on this front. As I watched (and participated in) the assembly process, I noted the generous application of dressing. “Generously wide zig-zagging strokes of thousand island dressing are applied to both halves of the bun,” setting the stage for a burst of flavor that ties everything together.

While Chili’s playfully refers to it as their “Secret Sauce,” its flavor profile is wonderfully familiar and deeply comforting. It’s described as “a classic Thousand Island-style dressing, but with Chili’s own twist.” Based on my tasting, it features a rich mayonnaise base for creaminess, a hint of ketchup or chili sauce for sweetness and tang, and crucially, pickle relish for that characteristic sweet and sour crunch. A blend of spices like paprika, onion powder, and garlic powder likely contributes to its savory depth, making it a true “hero ingredient.”

My initial thought was to compare it directly to the legendary Big Mac sauce. And while it might not be as “winsome” as that famous condiment, I found it to be a “delicious glue that brings it all together” in a different, arguably more sophisticated way. This sauce isn’t just a topping; it’s the binding agent that ensures every bite is balanced, creamy, and utterly satisfying, enhancing rather than overpowering the other elements.

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6. **Freshness & Crunch: The Perfect Topping Harmony**A burger is only as good as its supporting cast, and the Big Smasher’s toppings truly elevate the experience. Chili’s specifies a precise combination: “a two-finger pinch of diced red onions, a four-finger pinch of shredded lettuce, three pickle slices, and a slice of American cheese,” all nestled within that perfect bun. This curated selection is designed to deliver a harmonious blend of flavors and textures.

What immediately struck me was the evident freshness. As the context noted, “The vegetables were as fresh tasting as they looked before being placed inside the burger.” This isn’t always the case with mass-produced fast-food options, where toppings can sometimes appear tired. Here, the crispness of the lettuce, the sharp bite of the red onions, and the tangy snap of the pickles were all vibrant and contributed significantly to the burger’s overall appeal. They add a crucial textural contrast to the soft bun and savory patty.

Indeed, the Big Smasher boasts “no shortage of textures.” The “crunch from the pickles, onions, and lettuce” provides a delightful counterpoint to the “crisped exterior” and “juicy interior” of the beef, along with the “soft and a tad toasty” bun. This careful layering ensures that each bite is an exciting interplay of different sensations, keeping your palate engaged and satisfied throughout the entire meal.

On a personal note, I have a confession: three pickles per burger is simply “not nearly enough for me.” So, during my test kitchen experience, I took the liberty of adding four more to my version of the Big Smasher. This personal touch highlights the burger’s customizability and how easily you can tailor it to your own preferences, ensuring maximum enjoyment with every single bite. More pickles, more fun, I say!

Get this recipe >>

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7. **The Big Mac Challenge: Why Chili’s Stands Apart**Now, for the inevitable comparison. Chili’s openly states that the Big Smasher “takes aim at knocking down McDonald’s Big Mac.” Having tried it, I can tell you candidly that “I don’t even see any competition between the two burgers.” This isn’t to diminish the Big Mac’s legacy, but to acknowledge that the Big Smasher operates on a completely different plane of burger existence. It’s truly a category of its own.

“It’s not that Chili’s new burger isn’t in the same league as the Big Mac,” but rather, “it just exists as its own crisp, juicy, and delicious burger.” This distinction is paramount. The Big Smasher isn’t merely a copycat; it’s an evolution, delivering a “restaurant-quality burger at a fast-food price point.” This blend of elevated quality with approachable pricing is where Chili’s truly shines and sets itself apart from the drive-thru crowd.

Let’s be honest about the competition for a moment. Even with the “Golden Arches changed up its meat to make a Best Burger version of the Big Mac, it still just mainly tastes like multiple buns playing host to an endless pile of shredded lettuce.” That’s a direct quote from my initial reaction, and it encapsulates the fundamental difference. Where the Big Mac often feels like a bun and lettuce delivery system, the Big Smasher celebrates its beef and fresh components.

The Chili’s Big Smasher, in contrast, offers a “significantly larger, higher-quality beef patty and a better overall value proposition, especially with the ‘3 For Me’ deal.” It’s not just bigger; it’s better constructed, with superior ingredients and a more satisfying flavor profile. Cristine Struble rightly notes that it “crushes its burger competitors with bold flavor and satisfying value,” a sentiment I wholeheartedly endorse after my delicious deep dive.

8. **Value Proposition: The Game-Changing “3 For Me” Deal**Beyond the sheer deliciousness of the Big Smasher, Chili’s has truly cemented its appeal by strategically placing this culinary marvel within its renowned “3 For Me” menu. This isn’t just about offering a great burger; it’s about delivering an unparalleled value proposition in an era where diners are constantly feeling the pinch of rising food costs. It’s a smart move that speaks directly to the consumer’s desire for both quality and affordability, a sweet spot that many casual dining chains struggle to hit.

For a starting price of just $10.99, the “3 For Me” deal is an absolute steal that feels almost too good to be true. You don’t just get the magnificent Big Smasher Burger, but it’s complemented by a bottomless non-alcoholic beverage and a generous serving of bottomless chips and salsa, along with a side of Chili’s thick seasoned fries. This is a complete, satisfying meal that goes far beyond what you’d expect from a value menu, ensuring you leave feeling both full and genuinely happy with your investment.

When you really break it down, this deal absolutely crushes the competition, particularly when you compare it to what you get at a fast-food drive-thru. A typical fast-food combo meal can easily run you north of $12, and often, you’re left with a smaller burger, a single drink, and a meager side. Here, you’re getting a superior, restaurant-quality burger experience with endless drinks and appetizers, all while enjoying the comfortable ambiance of a sit-down restaurant. It’s a no-brainer for anyone looking for exceptional value without compromising on taste or quantity.

Crucially, this isn’t some fleeting, limited-time offer designed to temporarily boost sales. The “3 For Me” menu, and by extension the Big Smasher within it, represents an everyday value. This consistent commitment means guests can rely on this fantastic deal whenever their burger craving strikes, fostering loyalty and making Chili’s a go-to destination for an affordable, high-quality meal. It’s a testament to Chili’s understanding that value needs to flavor the entire dining conversation.

9. **Permanent Status: A Bold Statement from Chili’s**In the dynamic world of restaurant menus, new items often make a brief, tantalizing appearance as limited-time offers (LTOs). These temporary additions serve as test balloons, allowing chains to gauge customer interest before committing to a permanent spot. However, Chili’s has taken a distinctly different approach with the Big Smasher, making a confident and definitive statement by designating it as a permanent addition to their core menu.

This isn’t merely a small detail; it’s a significant strategic move that underscores Chili’s unwavering confidence in the Big Smasher’s ability to become a new staple for their brand. By bypassing the typical LTO phase, Chili’s is signaling to diners that this burger isn’t just a fleeting trend; it’s here to stay, an integral part of their commitment to evolving their menu while retaining their beloved classics. It speaks volumes about the positive feedback they received during trial runs and their belief in its long-term appeal.

Making the Big Smasher a permanent fixture impacts customer perception in a powerful way. It instills a sense of reliability and accessibility, assuring guests that their new favorite burger won’t vanish without warning. This kind of stability is often appreciated by diners who grow fond of specific menu items, building a stronger connection between the customer and the brand. It shows a commitment to delivering on quality and satisfaction consistently, rather than just chasing temporary hype.

Furthermore, this decision allows Chili’s to integrate the Big Smasher more deeply into their operational framework and marketing efforts. It becomes a foundational offering around which future promotions and menu developments can be built, rather than a standalone feature. This strategic foresight ensures that the Big Smasher isn’t just a flash in the pan but a cornerstone of Chili’s burger lineup for years to come, truly making its mark in the competitive casual dining landscape.

10. **Peeking at the Plate: Unpacking the Big Smasher’s Nutritional Profile**For many of us, enjoying a delicious meal often comes hand-in-hand with a curiosity about its nutritional impact. While the Big Smasher is undeniably an indulgent treat, Chili’s has provided transparent information for those who are health-conscious or simply like to know what they’re consuming. It’s important to remember that this burger is designed to be a hearty, substantial meal, offering a robust flavor profile that satisfies deep cravings.

Let’s dive into the numbers for the Big Smasher burger itself, without factoring in any side of fries or drinks. This powerhouse of a burger nets approximately 950 calories. For those tracking macronutrients, it provides around 64 grams of total fat, with 24 grams being saturated fat and 3 grams of trans fat. Cholesterol comes in at 140 milligrams, and sodium at 1,400 milligrams. On the carbohydrate front, you’re looking at 48 grams, including 3 grams of dietary fiber and 15 grams of sugar, all balanced by an impressive 46 grams of protein.

Given these figures, the Big Smasher certainly qualifies as a significant meal. However, it’s also worth noting the quality of ingredients, such as the fresh, never-frozen beef patties and the absence of fillers or preservatives, which contribute to its overall integrity. The high protein content, in particular, means this burger is incredibly satisfying and can keep you feeling full for a long time, making it a viable option for a substantial lunch or dinner.

For those looking to manage the nutritional impact without sacrificing flavor, Chili’s offers convenient customization options. One simple trick is to ask for the Thousand Island dressing on the side, allowing you to control the amount you add. Similarly, if you’re mindful of dairy intake, you could opt to skip the American cheese. Substituting the traditional fries with a lighter side, such as steamed broccoli, a house salad, or even black beans, can significantly reduce the calorie and fat count while still providing a delicious and fulfilling meal. It’s all about making smart choices that fit your dietary preferences.

11. **Make It Your Own: Customization for the Perfect Bite**One of the often-understated joys of dining at a place like Chili’s is the freedom to tailor your meal exactly to your liking. The Big Smasher, for all its inherent perfection, is no exception. Chili’s understands that everyone has their unique preferences, and they’ve made it incredibly easy to customize your burger, ensuring that every bite is precisely what you’re craving. This flexibility truly enhances the personal dining experience, transforming a great burger into your perfect burger.

I’m a testament to this, as I confessed earlier about my unabashed love for pickles. While the standard three pickle slices per burger might be perfectly adequate for most, for me, it’s simply “not nearly enough.” During my test kitchen adventure, I gleefully took the liberty of adding four more pickle slices to my Big Smasher. This small act of personalization transformed an already delicious burger into an absolute pickle-lover’s dream, highlighting just how easily you can adjust the components to suit your palate.

Whether you’re a pickle fiend like me, prefer a different kind of cheese, or perhaps want to add extra onions for that sharper bite, the options are readily available. Chili’s menu allows you to add or remove various condiments and toppings, ensuring your Big Smasher is constructed to your exact specifications. This level of detail empowers diners to truly ‘own’ their meal, fostering a sense of satisfaction that goes beyond mere consumption.

It’s worth a quick note that while many customizations are straightforward, some additional toppings or modifications might incur a small extra cost. This is standard practice across the industry, but the core ability to adjust the Big Smasher’s components means you can create a burger that feels uniquely yours. So, don’t hesitate to explore the possibilities; the ideal Big Smasher is just a few customized clicks or a simple request away, waiting to be perfectly crafted for you.

Get this recipe >>

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12. **Beyond the Burger: Chili’s Expanding Menu Horizons**While the Big Smasher is undoubtedly the star of Chili’s latest culinary innovations, it’s important to recognize that it’s part of a broader strategy to refresh and enhance their menu. Alongside this magnificent burger, Chili’s has also introduced another exciting permanent addition: the Crispy Chicken Sandwich. This duo signals a clear commitment from the brand to continuously evolve its offerings, ensuring there’s something new and appealing for every palate.

The Crispy Chicken Sandwich, featuring hand-breaded crispy chicken, mayo, and pickles on a brioche bun, further exemplifies Chili’s dedication to quality and flavor across their menu. It’s another example of how they are carefully crafting modern takes on beloved classics, all while maintaining the restaurant-quality experience their guests expect. This expansion shows that Chili’s isn’t just a burger joint; they’re a full-service casual dining destination with a diverse and enticing selection.

This thoughtful expansion aligns perfectly with Chili’s long-standing emphasis on its “grill and bar” concept. The brand has always strived to find the perfect balance between a great bite and a refreshing beverage, and these new additions only strengthen that foundation. By infusing bold flavors and prioritizing generous portions, Chili’s continues to deliver on its promise of a satisfying dining experience that keeps guests coming back for more.

Looking ahead, it’s exciting to imagine what other culinary moves Chili’s might make. With the success of their new burger and chicken sandwich, it seems they have their sights set on making their own elevated versions of popular sandwiches. Who knows? Perhaps we’ll soon see a Chili’s patty melt, or even a creative fajita sandwich that conjures that iconic sizzling noise right to your table. The possibilities are truly tantalizing for anyone who appreciates thoughtful and delicious menu innovation.

13. **Accessing the Awesomeness: How to Order Your Big Smasher**Getting your hands on Chili’s incredible Big Smasher burger is as convenient as it is delicious, with a variety of ordering options designed to fit seamlessly into your busy life. Whether you prefer the classic dine-in experience, grabbing a meal on the go, or having it delivered right to your doorstep, Chili’s has made sure that this culinary revelation is always within easy reach. This accessibility is just another layer of what makes the Big Smasher such a fantastic addition.

For those who love the full restaurant experience, the Big Smasher is available for dine-in at participating nationwide restaurants. There’s something special about enjoying a freshly prepared burger, served hot on a plate, right there in the welcoming atmosphere of Chili’s. If you’re pressed for time or simply prefer to enjoy your meal elsewhere, takeout is a breeze. You can place advance pre-orders for in-store or curbside pick-up by calling your local Chili’s, or by using their intuitive app or website, making meal planning incredibly simple.

And for the ultimate convenience, especially on those nights when cooking just isn’t an option, delivery is readily available. Chili’s has partnered with DoorDash to ensure your Big Smasher arrives fresh and piping hot, right to your home or office. This makes it easier than ever to enjoy a restaurant-quality meal without ever having to leave your couch, bringing the Chili’s experience directly to you.

Furthermore, for the truly savvy diner, joining the My Chili’s Rewards program unlocks a treasure trove of exclusive benefits. Members are treated to perks like free chips and salsa with every visit, as well as personalized deals on entrees and even a free dessert on your birthday. It’s definitely worth checking the Chili’s app or website before you go, as they frequently run promotions that can make your Big Smasher experience even more rewarding and affordable. These little extras truly sweeten an already fantastic deal.

14. **A Statement of Intent: Chili’s Against Fast-Food Sticker Shock**Chili’s isn’t just launching a new burger; they’re making a bold statement in the current dining landscape, directly challenging the rising costs and often diminishing quality found in fast-food combo meals. This proactive stance is a strategic response to what many consumers are experiencing: “sticker shock from the rising cost of fast food, with little change to the actual quantity or quality of fast food combo meals,” as highlighted by George Felix, Chili’s Chief Marketing Officer.

Felix’s candid assessment underscores Chili’s commitment to offering a superior alternative. He confidently stated, “We believe that Chili’s 3 for Me offers better value than you’ll find in any drive-thru and, with the all-new Big Smasher burger, we just made the 3 for Me even better. We believe our guests can enjoy better quality, better pricing and a better experience every time.” This isn’t just marketing speak; it’s a pledge to provide genuine value, quality, and a more enjoyable dining experience that stands in stark contrast to the quick, often unsatisfying options elsewhere.

To amplify this message and truly connect with their audience, Chili’s has launched an engaging marketing campaign. This includes running three new television and digital advertisements, explicitly highlighting the exceptional value of Chili’s 3 For Me menu when compared to other fast-food offerings. These ads are designed to capture attention and clearly communicate their competitive edge, ensuring diners are aware of the incredible deal awaiting them.

Beyond traditional advertising, Chili’s is actively involving its fans through social media. They’ve initiated a contest on X (formerly Twitter), inviting users to share why Chili’s offers a better experience than fast food, using the hashtag #Chilis3ForMeRescue. This interactive approach not only generates buzz but also reinforces the brand’s message through authentic customer testimonials, with winners receiving gift cards for a $10.99 Chili’s 3 For Me meal. It’s a smart way to build community and celebrate their value proposition.

This comprehensive strategy demonstrates that the Big Smasher is more than just a delicious new menu item; it’s a cornerstone of Chili’s broader effort to redefine value and quality in casual dining. They are listening to their guests, responding to market trends, and delivering an experience that truly aims to give diners more for their money, fostering a loyal customer base that appreciates both taste and intelligent pricing. It’s a win-win for everyone involved.

So, there you have it, folks! The Chili’s Big Smasher isn’t just another burger; it’s a game-changer. From its meticulously crafted, high-quality ingredients and incredible flavor profile to its unbeatable value proposition on the “3 For Me” menu, Chili’s has truly delivered a culinary knockout. This burger is a bold statement, a testament to quality, and a delicious answer to those seeking a better dining experience without breaking the bank. Don’t just take my word for it; head on down to Chili’s, taste the difference, and discover your new favorite burger. You’ll be glad you did!