I Tried 14 Store-Bought Dinner Rolls: My Epic Ranking from Worst to Absolutely Best!

Food & Drink
I Tried 14 Store-Bought Dinner Rolls: My Epic Ranking from Worst to Absolutely Best!
Close-up of golden brown sweet rolls with almonds on a plate, perfect for breakfast or dessert.
Photo by hiven zhu on Pexels

Imagine this: you’ve just cooked a mouthwatering dinner, the table is set, and all that’s missing is a warm, fluffy dinner roll to make the meal feel complete. But let’s be honest after a long day, who has the energy to knead dough, wait for it to rise, and bake rolls from scratch? That’s when pre-made dinner rolls come to the rescue, guaranteeing homemade flavor without the extra work. They’re the heroes of weeknight meals and holiday feasts. 

Shopping down the freezer section, however, can be like entering a jungle of carbs. Shelf after shelf of yeast rolls, artisanal buns, and “warm-and-serve” varieties face you, with each box vying for the title of best. It’s daunting, and the wrong choice has your whole meal feeling bland. I’ve been there in the store, frozen in indecision about which rolls will make me a gastronomic rockstar without compromising my secret: I just took them off the shelf. 

So, I took matters into my own hands. I gathered 14 various brands of premade, frozen dinner rolls, baked them, and sampled them plain and with a good spread of butter. From unimpressive duds to rolls that brought me back for seconds, here’s my sincere, no-BS review. Let’s get into this bread-filled journey and discover the rolls worth a spot at your table. 

Close-up of freshly baked golden brown dinner rolls with a shiny, appetizing crust.
Photo by Judy Lai on Pexels

1. Sister Schubert’s Dinner Yeast Rolls

We’ll begin with the worst of my taste test: Sister Schubert’s Dinner Yeast Rolls. I was interested in the back story behind them Patricia “Sister” Schubert founded her company on a passion for cooking and a mission to make it easier for home cooks such as myself. The fact that these rolls are square immediately caught my attention, offering something a little different from the typical round bun. I hoped they’d add a warm, homemade feel to my table. 

Unfortunately, these rolls failed to live up to the expectations. Fresh out of the oven, they were lackluster-looking no golden-brown crust to be seen, just a blotched top that did not shout “freshly baked.” Texture was fine, but nothing remarkable, and then there was the break: a strange chemical aftertaste that hit me with the very first bite. I attempted slathering butter to cover it up, but that odd taste stayed with me like a unwanted visitor. 

It’s a pity, because I so wanted to adore these rolls, considering their warm-and-fuzzy backstory. But taste is primary, and this chemical aftertaste was not something to be overlooked. If you need to impress your dinner party, these rolls won’t convince anyone that you slaved away all afternoon making them by hand. They fell solidly at the bottom of my list, a reminder that good intentions can’t always prevent a bad roll from being, well, a bad roll. 

2. Safeway Dinner Rolls

Then I picked up some Safeway Dinner Rolls from my neighborhood store’s bakery case. Having lived next door to a Safeway for years, I was a fan of their daily bread and hoped these rolls would be a surefire, no-brainer option. There’s something to be said for championing your local store, isn’t there? I cracked one open directly from the bag, ready to see if it could stand on its own. 

Sadly, my initial bite was disappointing. These rolls were airy and light, which I thought they could do, but they were also dry nearly as if they had been left out too long. I heated one up and added butter, praying for a miracle, but the dryness lingered. The butter made them slightly chewier, but it couldn’t erase that dry feeling that left me yearning for more wetness. 

I’m generally pretty understanding with store brands, but these rolls simply didn’t make the cut. They weren’t terrible, but they were lacking in warmth and fluffiness that I look for in a dinner roll. If you’re in need of a fast side that doesn’t upstage the meal, they could suffice in a pinch, but they won’t be seeing a repeat visit to my table. Safeway, I adore you, but your rolls could use a little bit of extra love.

3. Rhodes Warm & Serve Artisan French Rolls 

I had great expectations for Rhodes Warm & Serve Artisan French Rolls. The term “artisan” evoked visions of a crispy, elegant roll that would be suitable for a special meal a birthday dinner or an upscale brunch. These rolls also vowed convenience, with no thawing or proofing required, to provide a ready solution for spur-of-the-moment gatherings. I looked forward to comparing them. 

Fresh from the oven, they were the deal: blonde with a handsome split top, like a mini baguette. They were glamorous enough to make me believe I’d got the “fancy dinner” look just right. But when I bit in, the magic was gone. The taste was dull, more like plain flour and water than the rich, yeasty stuff I anticipated from something advertised as “artisan.” 

Even with butter, these rolls didn’t cut the mustard. The texture was good, but the flavor was seriously lacking. I was hoping to have these be the highlight of the meal, but they scraped by. If you’re looking for appearance only, they may serve, but for an unforgettable roll, look elsewhere. These fell low on the list, a reminder that things are not always as they seem. 

4. Signature Select Artisan-Style Dinner Rolls 

Returning to the “artisan” space, Signature Select Artisan-Style Dinner Rolls caught my eye with their pillowy, soft look. I could already envision them as the foundation for sliders at a gathering, vanishing as friends grasped “one more.” They looked like a good store-brand alternative, and I was prepared to provide them an honest evaluation. 

Fresh from the bag, they were… adequate. Nothing to offend, nothing to thrill just an ordinary roll that did its thing. I didn’t resent their plainness; sometimes you just need a roll that gets along with your dinner without upstaging it. But I was interested to see if they’d be any better when warmed up, hoping a speedy zap in the microwave would kick them into gear. 

Sadly, heating them up was where things went south. The texture turned chewy and doughy, not in a good way like they’d been overworked rather than fluffy. It was a far cry from the light, airy roll I’d hoped for. They’re not a bad choice if you’re eating them cold, but for that warm, comforting roll experience, they fell short. They’re a middle-of-the-road option, respectable but forgettable. 

Scoot your buns over here” by midiman is licensed under CC BY 2.0

5. Texas Roadhouse Mini Rolls 

If you’ve ever been to Texas Roadhouse, you know their rolls are the stuff of myth golden, buttery, and impossible to forget. So when I spotted their Mini Rolls at Walmart, I was excited at the prospect of bringing that restaurant magic home. The idea of serving these up at a backyard barbecue had me envisioning impressed guests and delighted taste buds

Out of the oven, however, these little cubes of bread failed to deliver the Texas Roadhouse sheen. They were pale with only a couple of brown freckles and did not have that golden mystique I recalled. Texture was good crunchy crust, light within but flavor was disappointing. It tasted yeasty but not really notable, and throwing in butter did not help; it just made the roll more moist without increasing the flavor. 

As a Texas Roadhouse aficionado, I was disappointed. These rolls are good for a brief side dish, but they fall short of the restaurant’s classic expectation. Nostalgia may lead you to love them, but there are betters. They’re a good middle-of-the-pack choice, but they didn’t give me that magic that Roadhouse is known for. 

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6. Great Value Yeast Dinner Rolls 

Walmart’s Great Value Yeast Dinner Rolls promised to be affordable and convenient, and their square shape led me to think of mini sandwiches for a party. For around $3.50 per 10 rolls, I hoped they’d provide bang for the buck. I baked them in the oven, hoping to find out if they could hold up to more expensive brands. 

The outcome was disappointing. They baked pale with a speckled appearance, not the golden crust I love. Brushing them with butter before baking, as recommended, seemed an unnecessary step I shouldn’t have to do for a “convenient” roll. The texture was soft, but the taste too similar to plain white bread nothing remarkable. 

For a budget option, they’re not terrible, but they don’t stand out. The price per roll isn’t even the best deal compared to other brands, which hurts their “great value” claim. They’re a passable choice if you’re in a pinch, but I’d rather spend a little more for a roll that wows. These sit comfortably in the middle, but they won’t steal the show. 

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Photo by Couleur on Pixabay

7. Artesano Bakery-Bread Bakery Rolls 

Wrapping up the middle level, Artesano Bakery Rolls bore a spooky resemblance to the Signature Select rolls twin-like in the bread section. Out of the bag, they tasted almost identical, too, providing a plain, no-hassle roll experience. I wondered if they’d forge their own path when warmed. 

Fortunately, they beat out their Signature Select relatives by a hair. A brief microwave heating, and they were less doughy and chewy, with a slightly more appealing texture. It wasn’t a big victory, but it was enough to push them further up in the ranking. They’re still extremely much a “standard” roll, nothing special. 

These rolls are adequate for a quiet dinner when you simply want something to place in the bread basket. They’re consistent but unimpressive, sitting right in the middle of the pack. If you want a sure thing without great hopes, Artesano fills the bill, but it won’t have you fantasizing about your next bite. 

a tray of baked goods
Photo by Natalie Smith on Unsplash

8. Rhodes Bake-N-Serv Dinner Rolls 

Starting off the top tier, Rhodes Bake-N-Serv Dinner Rolls introduced a little bit of old-fashioned flair. These classic rolls have been a freezer aisle mainstay since 1958 and take a little bit of patience with their three-to-five-hour thaw-and-proof time. But a person who appreciates a project that isn’t too much trouble for me, I was willing to try to find out if the effort was worth it. 

After baking, these rolls were wonderful. They puffed perfectly, with a crunchy outside and light inside that was like a warm hug in bread. They had a mild but rich flavor that never overwhelmed the food but had enough to stand on its own. I could easily see these being used as the foundation of breakfast cinnamon rolls or even for dinner sliders they’re that adaptable. 

The additional prep time is the one drawback, but it’s worth the quality. These rolls are something more than the instant varieties, delivering a close-to-homemade experience without going all in on baking. They’re a great option for anyone who’s willing to think ahead, and they deserve a spot in the highest tier. 

brown and white pastry on black round plate
Photo by Andy Hay on Unsplash

9. Sister Schubert’s Parker House Style Yeast Rolls 

Sister Schubert saved herself with the Parker House Style Yeast Rolls, a take on the Boston staple pull-apart rolls from Boston’s Parker House Hotel. The little squares of bread were a welcome blast from the past, and I couldn’t wait to give them a try, even though their small size left me thinking I’d likely need more than one to get full. 

Baking them was a bit tricky the included aluminum pan is great for the whole batch, but if you’re just making a few, watch out for over-browned bottoms. My test roll came out a bit darker than I’d like, but the flavor? Oh, it was a game-changer. These rolls had a buttery richness that reminded me of Pillsbury’s finest, instantly elevating any meal. 

That sweet buttery flavor rescued these rolls from their tiny size and baking idiosyncrasies. They’re great for a special meal when you need something with old-fashioned charm and new-fangled convenience. They’re just short of the elite, but their taste lifts them to a hero among upper-tier buns. 

10. King’s Hawaiian Original Hawaiian Sweet Rolls 

King’s Hawaiian Original Hawaiian Sweet Rolls are nostalgia incarnate to me those fluffy, sweet bites were my favorite as a kid. When I picked up a package for this review, I was hopeful they still had it going on. Right out of the bag, they weren’t as soft as I recalled, but that unmistakable sweetness was lingering, waiting to shine. 

Warming them up was where they came alive. With a quick shock, these rolls turned into one of the finest of the bunch, even unbuttered. They remained soft and tasty, sidestepping the chewy pitfall that caught other brands. That sweetness was complemented beautifully with savory foods, turning them into a crowd-pleaser for any event. 

The light dryness out of the package kept them from the number one position, though they’re still an excellent option. From a potluck to a dinner with family, King’s Hawaiian adds a little bit of cheer to the plate. They’re a solid contender, and I’ll readily keep a pack on my shelf for those times when I want a trusty, tasty roll. 

slices of baked breads
Photo by Joshua Hoehne on Unsplash

11. Rhodes Bake-N-Serv Texas Size Rolls 

When you require a roll that commands some presence, Rhodes Bake-N-Serv Texas Size Rolls fit the bill. These behemoths are literally at least double the size of regular rolls, so they’re ideal for filling sandwiches or even a high-end lobster roll brunch. I was excited to see if their size was equivalent to their quality. 

Following the prescribed thaw-and-proof, these rolls turned out fabulously, with a light crust and a soft, melt-in-your-mouth texture. The taste achieved a beautiful balance of yeast and hint of sweetness that made every bite an experience. And the 24-count package provides unlimited possibilities breadsticks, pizza dough, name it. 

The prep time is an investment, but the reward is well worth it. These rolls are a showstopper, good enough for any meal and dense enough to please even the most ravenous guests. They’re a top-shelf choice when you want to make a bread statement. 

A bunch of doughnuts that are in an oven
Photo by Vishal Tiwari on Unsplash

12. Kroger Original Yeast Dinner Roll Dough 

Kroger’s Original Yeast Dinner Roll Dough took me by surprise in the best possible manner. With 36 thaw-and-bake rolls contained in a bag for less than $4, this store brand advertises serious value. I was dubious could a cheaper alternative actually hold up to the big brands? But I was willing to give it an honest try. 

After proofing and thawing, these rolls really paid off. They were crisp on the outside with a light, airy interior and a subtle flavor that was just right. I could see using them as the foundation for monkey bread or soft pretzels the options seemed limitless. The amount and quality for what they cost just floored me. 

Kroger showed that store brands can excel. These rolls are a financially friendly dream, ideal for large parties or innovative baking projects. They’re an elite contender, demonstrating you don’t have to break the bank for impressive rolls. 

13. Rhodes Warm & Serve Soft White Rolls 

Rhodes Warm & Serve Soft White Rolls are a lifesaver for anyone who wants convenience without compromise. These partially baked rolls are placed directly from the freezer into the oven, and you save time and effort. Since I’m usually rushing to get dinner to the table, I was excited to try out these rolls. 

They rose up professional-looking beautifully mounded, golden brown, and ready to be served. The texture was silky and tender, with taste so excellent it didn’t even require butter (although I spread some on anyway). Their palm-sized size made them convenient for snacks or accompaniments to meals, and they got the combination of ease and perfection just right. 

These rolls are a savior for hectic nights or spur-of-the-moment visitors. They’re more expensive at about $6 a dozen, but the ease and restaurant-quality outcomes justify the price. They’re a close-to-perfect choice, only a hair behind the number one slot for their unmatched convenience. 

a basket filled with loaves of bread
Photo by Cecilia Chew on Unsplash

14. Nature’s Own Brioche-Style Rolls 

After sampling my way through 14 brands, one roll stood head and shoulders above the rest: Nature’s Own Brioche-Style Rolls. I tried five brands plain and with melted butter, and while King’s Hawaiian was a very close second, Nature’s Own captured my heart. The “brioche-style” designation promised decadence, and these rolls did not disappoint. 

Right out of the bag, they were soft and plush and subtly sweet, with a hint of their brioche origins. Toasted, they were absolutely perfect fluffy, buttery, and exploding with flavor that didn’t require any additions to be brilliant. Every bite was a treat, taking my meal from good to special. 

These rolls are a crowd-pleaser, the perfect treat for a weeknight meal or holiday dinner. They’re evidence that store-bought can taste like a labor of love. Nature’s Own Brioche-Style Rolls are the winner, the roll I’ll be grabbing every time I need to make my table feel special. 

Cinnamon roll dough is ready for slicing.
Photo by Rahel Arlitt on Unsplash

15. Wrapping Up the Roll Rundown 

From chemically-flavored flops to buttery, brioche-tasting heaven, this ride through 14 off-the-bag dinner rolls was a doozy. I giggled, I groaned, and I enjoyed each and every bite, all in search of the rolls that will top your meals without the hassle of homemade baking. Whether you’re having a grand holiday hoedown or you just need a warm roll to go along with your weeknight soup, there’s a roll waiting for you. 

Nature’s Own Brioche-Style Rolls won our top spot for the best flavor and flexibility, but alternatives such as Rhodes and Kroger showed that quality doesn’t have to cost an arm and a leg. Even the middle-range rolls can be your go-to for low-key evenings when “good enough” suffices. The trick is knowing what matters to you convenience, taste, or that homemade feel. 

So, next time you’re in the freezer aisle, don’t let the options overwhelm you. Grab one of these top-tier rolls, pop them in the oven, and let them work their magic. Your dinner table and your taste buds will thank you. Happy baking, my fellow bread lovers! 

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