Toyota is stepping up its certified pre-owned (CPO) game by introducing a ‘Silver Certification’ tier, now covering vehicles up to 10 years old and with as much as 125,000 miles. This smart move shows Toyota’s dedication to quality and dependability, giving more people a chance to own a Toyota with peace of mind, thanks to an included warranty, making them a strong contender in the used car market for value-conscious buyers.
The differences between the Silver Certification and the Gold Level.
According to Motor 1, while the Silver Certification offers a shorter warranty than the Gold level, it still provides robust protection. The 12-month, 12,000-mile limited powertrain warranty really highlights how much Toyota believes in the long-lasting performance of its vehicles.
This new certification level is a clear nod to Toyota’s well-earned reputation for building cars that truly stand the test of time. It acknowledges how Toyotas keep running reliably for many years, impacting the brand’s used car inventory and making cars more affordable for a wider range of consumers.
The standards for Silver Certification are a bit more relaxed than for Gold, requiring a 136-point quality assurance inspection versus the 160-point check for Gold Certification. However, don’t mistake this for a drop in quality; every car must still meet Toyota’s high expectations to ensure customers are completely satisfied.
The benefits of CPO’s program.
Expanding the Toyota CPO program isn’t just about having more cars available; it’s a deliberate effort to make car ownership more achievable, especially with today’s economic challenges like inflation and slow growth. This strategic approach is similar to what Honda did in 2022 with their own certified pre-owned expansion, which even included leasing options.
Traditionally, certified pre-owned programs have been a fantastic way to get a car that feels almost new without the hefty price tag of a brand-new vehicle. Toyota’s decision to include older cars with higher mileage in its CPO program reflects a significant shift in the used car market dynamics.
The Silver Certification program isn’t limited to just everyday sedans; it covers a variety of exciting Toyota models, including performance vehicles like the Scion FR-S, Toyota 86, and even the iconic Toyota Supra, opening doors for enthusiasts who want a warranty-backed vehicle with more miles.
Currently, the inventory is leaning towards practical options such as five-year-old Prius models with around 100,000 miles, priced under $20,000, which offer considerable savings compared to new cars, although buyers should be comfortable with the higher mileage.
In essence, Toyota’s innovative strategy for certified pre-owned vehicles is reshaping the used car market landscape. By backing older, higher-mileage cars with warranties, the company not only reinforces the quality of its vehicles but also makes car ownership more accessible, setting a new standard for CPO programs as the market continues to evolve.
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