Aging gracefully is something we all aim for, and when it comes to makeup, adapting to our changing skin is incredibly important. As we age, our skin can develop new challenges like under-eye darkness and wrinkles, which can feel overwhelming, but thankfully, renowned makeup artist Laura Geller offers expert advice to tackle these concerns for women over 50, helping them achieve a refreshed and youthful look.
1. **Prepping the Under-Eye Area**: Before delving into makeup application, it’s essential to prepare your skin properly. Laura Geller stresses the importance of using a face primer rather than an eye cream. Eye creams can create a mess as they tend to take off makeup when you blink. Instead, Geller suggests an all-over face primer that reaches up to the under-eye area. This not only provides light moisture and hydration but also helps prevent makeup from settling into lines. Geller emphasizes, “Primer doesn’t transfer,” which makes it an excellent choice for a lasting look.
Discover the e.l.f. Power Grip Primer on Amazon, a fantastic gel-based and hydrating face primer for smoothing skin and gripping makeup, which also moisturizes and primes, priced at $10.00 with an impressive 4.6-star rating from over 28,000 reviews, all from the trusted brand e.l.f.
2. **Choosing the Right concealer**: Selecting the right concealer is crucial, and Geller advises basing this choice on the severity of your under-eye circles. Cream or wand concealers work well for mild discoloration, offering an easy glide and blend. For more intense darkness, a pot concealer with a thicker, putty-like consistency is ideal. It clings more to the skin and builds coverage effectively. For those concerned primarily with fine lines, a lighter, hydrating concealer is recommended to avoid emphasizing texture.
You can also find the e.l.f. Hydrating Camo Concealer on Amazon, a lightweight, full-coverage, long-lasting concealer that conceals, corrects, covers, and hydrates, available in a Light Ivory shade with a satin finish, for just $7.00, boasting a 4.4-star rating from over 47,000 happy customers by the brand e.l.f.
3. **Strategic Concealer Placement**: Proper application is key, and Geller advises strategic placement of concealer. Dark circles usually start near the inner corner of the eye and extend three-quarters of the way outward. By focusing on these areas and keeping the concealer blended up to the third quarter of the eye, it prevents the cakey look and avoids highlighting wrinkles, particularly crow’s feet. Geller’s technique provides control over the amount applied and helps maintain a youthful appearance.
4. **Locking It In with Powder**: Once the concealer is perfectly applied, setting it with powder is the next step. Geller recommends a light application of powder over your foundation and concealer to lock everything in place. This prevents creasing and ensures longevity without adding dryness. Options such as loose powder, invisible setting powder, or non-shimmer highlighting powder work well. It’s important to avoid heavy foundation powder, which can highlight dryness.
For a flawless finish, consider the Maybelline Fit Me Loose Setting Powder on Amazon, a setting powder and finishing makeup that comes in a Fair Light shade, priced at $8.98 and holding a stellar 4.6-star rating from over 47,000 reviews, proudly presented by Maybelline.
5. **Trade Brow Pencil for Brow Gel**: Moving beyond the eyes, it’s time to rethink brow products. Instead of brow pencils, which can create a harsh look, Geller suggests using tinted brow gels. They fill in brows naturally, providing color without looking overdone. For added fullness, applying the gel against the direction of hair growth before combing it back creates an appearance of thicker brows.
Achieve fuller-looking brows with e.l.f.’s Wow Brow Gel, available on Amazon, a volumizing, buildable wax-gel hybrid that creates full, voluminous-looking brows and locks brow hairs in place, in a Neutral Brown shade, for only $5.00, and it has earned a 4.4-star rating from over 7,800 users under the e.l.f. brand.
6. **Double Cleansing for Healthier Skin**: Properly cleaning your face is crucial, and Geller recommends double cleansing instead of makeup wipes, which can dry out skin. Start with a balm cleanser to break down makeup, followed by a gentle, hydrating cleanser. This two-step process ensures all makeup is removed while keeping the skin hydrated, setting the stage for flawless makeup application.
As we step into a new year, it’s the perfect moment to re-evaluate and empower our beauty routines with resolutions that not only enhance our appearance but also boost our confidence and mood. Embrace these empowering beauty resolutions to welcome a vibrant new you!
7. **Embrace Hair Health**: For women over 50, hair care can be transformative. Consider integrating nourishing hair oils or leave-in conditioners into your routine to combat dryness and promote shine. Opt for a haircut that flatters your face shape and highlights your natural texture. Regular trims and treatments can rejuvenate your hair, making it look healthier and fuller, which truly complements any beauty routine.
Healthy hair is not just about aesthetics; it’s about self-care and feeling good. Embracing your natural hair color or going for a bold new hue can be a fun and liberating resolution. Consult with a professional stylist to find styles and colors that enhance your unique beauty and emphasize your best features.
Nourish your hair with Loma Hair Care’s Nourishing Oil Treatment, found on Amazon for $26.73, this 3.4 Fl Oz bottle has received a remarkable 4.8-star rating from over 3,000 reviews, highlighting its effectiveness from the brand Loma Hair Care.
8. **Hydration is Key**: Keeping your skin hydrated is crucial, especially as we age. Invest in a high-quality moisturizer that works for your skin type and climate. Consider products with hyaluronic acid, which helps retain moisture in the skin, keeping it supple and youthful. Drinking plenty of water and consuming foods rich in omega-3 fatty acids can also promote skin hydration from the inside out.
Dehydrated skin can make fine lines and wrinkles more pronounced, so maintaining moisture is essential. Beyond creams, think about incorporating hydrating masks into your weekly routine. These masks can offer an extra boost of hydration, leaving your skin feeling plump and refreshed.
Keep your skin hydrated with CeraVe’s Daily Moisturizing Lotion for Dry Skin, available on Amazon for $18.50, this 19-ounce bottle is a face and body moisturizer featuring hyaluronic acid and ceramides, it’s fragrance-free, oil-free, and has earned an outstanding 4.7-star rating from over 124,000 reviews by CeraVe.
9. **Revolutionize Your Lip Care**: As the years go by, lips can lose their volume and definition. A beauty resolution to consider is focusing more on lip care. Start with a gentle exfoliation routine using a soft brush or lip scrub to remove dead skin cells. Follow up with a nourishing lip balm containing ingredients like shea butter or vitamin E.
For added glamour, explore lip plumpers or glosses that enhance natural volume. Selecting the right lip color can further rejuvenate your appearance, so experiment with shades that complement your skin tone, ranging from classic nudes to vibrant reds.
10.It’s truly essential to commit to a consistent skincare routine, both in the morning and evening, that includes cleansing, toning, and moisturizing, and you should also look for serums with antioxidants or retinol that can specifically target aging concerns like fine lines or pigmentation.
Establishing a disciplined skincare regimen can make a significant difference in your skin’s texture and overall appearance, creating a beautiful, flawless canvas for your makeup, and by embracing skincare as a daily ritual, you’re also nurturing your well-being through self-care.
Consider trying The Ordinary Resveratrol 3% + Ferulic Acid 3% Antioxidant Serum on Amazon, an anti-aging serum for $10.40 that has a 4.4-star rating from over 1,300 reviews, perfect for enhancing your skincare routine from The Ordinary.
As you embark on these empowering beauty resolutions, embrace the opportunity to discover and celebrate your unique beauty at any age. Remember, beauty is timeless, and with these empowering strategies, you can shine brightly, feeling beautiful and confident every day.
