
The beauty world is buzzing with new trends discovered on social media, and the pink setting powder hack is the latest sensation. Originally made famous by 25-year-old Black beauty influencer Naezrah Desir, whose captivating TikTok content has wowed millions, this technique is now a go-to for celebs like Kylie Jenner and SZA.

This hack masterfully uses color theory: pink is the opposite of green on the color wheel, meaning it expertly neutralizes any green undertones in the skin. This is fantastic news for anyone battling redness or acne, which often come with those pesky green hues. The pink powder not only keeps your makeup in place and banishes shine but also cancels out these unwanted tones for a beautifully even and radiant complexion.
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Beauty enthusiasts everywhere are raving about the transformative effects of pink setting powder, and brands are quickly catching on. Many have launched their own versions of pink-toned setting powders, such as Jordana Ticia’s Mini Set & Brighten Powder Duo in Flossie, which has become a viral sensation on TikTok. As Jordana herself explains, ‘Pink setting powder really brightens up the under-eye area and adds a flushed, youthful look… it really is all down to color theory.’
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But not all pink powders are created equal, so choose one with a soft pink tint rather than a bold, bright shade for the most natural look. Translucent pink powders work wonderfully for various skin tones, offering a subtle enhancement. Simply apply it after your foundation and concealer, lightly dusting it on areas that need setting, especially where you see redness or blemishes.

If you have a deeper skin tone, Jordana Ticia suggests that peach or yellow undertone powders might be a better match, as they beautifully complement richer complexions. However, pink setting powder can still be your friend! Ticia mentions, ‘Going over the top of an already set under-eye and baking with a small amount of pink powder can work well on dark skin.’ The secret is to play around with different methods and tailor these trends to what works best for you.
While the pink setting powder hack is fantastic for brightening and evening out the skin tone, it has its limitations. While it can neutralize green hues, it might not be enough to completely mask dark circles. This is where combining makeup techniques can come in handy. Pairing pink setting powder with concealer and color correction can significantly enhance the under-eye area. Use an orange or peach corrector to neutralize dark circles and contour with a deeper shade for added definition. ‘Paired with concealer to cover up the discoloration, pink setting powder is great for brightening up the under-eye,’ says Jordana Ticia.
Ultimately, the pink setting powder hack is just one of many innovative techniques embraced by the beauty community. Its vibrant popularity on social media reflects our collective desire for flawless, glowing skin. By experimenting with color theory and makeup techniques, we can each find our unique way of achieving that coveted radiant complexion.
Mastering the art of concealer and pink powder application is a journey that combines technique, creativity, and a sprinkle of confidence. At the heart of this beauty hack is the understanding of the interplay between concealer and pink setting powder, each serving a unique purpose while complementing one another to create a flawless, smooth under-eye area.
To begin, the selection of the right concealer is essential. The art of concealer application begins with choosing the right shade, as this forms the foundation for the rest of the makeup look. According to experts like Hourglass’ Global Beauty Director, Marc Reagan, and Bobbi Brown’s Senior Pro Artist, Warren Dowdall, the choice of concealer shade should vary depending on its intended use. A brighter shade can be used for under-eye areas to counteract darkness and bring a sense of light and radiance, while concealer for blemishes should match your foundation shade more closely.
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Before diving into concealer, it’s super important to prep your under-eye area for a flawless finish. Hydration is absolutely key, especially if dryness or fine lines are a concern. A rich moisturizer or eye cream will ensure your concealer glides on smoothly and stays put without creasing, a crucial tip from Reagan for a perfect base. Once your skin is prepped, apply your concealer, focusing on the inner and outer corners of your eyes to create that ‘universally flattering lift effect,’ making your eyes look brighter and more awake.
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Once the concealer is set, the pink setting powder comes into play. The secret behind the effective use of pink setting powder lies in its ability to capitalize on color theory. Pink tones help to neutralize green hues that might be present in dark circles or areas of redness. The application of the powder should be gentle, using a fluffy brush to dust it lightly across areas that need setting. This method not only helps in setting the concealer but also serves to brighten the under-eye area, adding a youthful glow.

While this concealer and pink powder combo can work magic, making sure the products play nicely together is essential. For example, using a super fine pressed powder, like the currently trending Maybelline Fit Me Powder on TikTok, can really help achieve that seamless under-eye finish. Gently press the powder over your concealer using a powder puff; this little trick is amazing for blurring lines and smoothing pores, creating a truly seamless base.
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Brand: Maybelline

Ultimately, combining concealer with pink setting powder is more than just following a fad; it’s about discovering a technique that truly enhances your natural beauty. Whether you’re getting ready for a casual day or a special night out, these tips can help you achieve a polished look that boosts your confidence. As beauty trends continue to change, makeup remains a fun journey of exploration, encouraging everyone to express their unique style through creativity with color and technique.
